Marketers and business owners should objectively review their existing signs and visual graphics on a regular basis to ensure that they are still relevant, clean and doing what they set out for them to do – attract attention to build awareness, educate about or promote a product or service, or identify a location. In doing this, one should also be looking for other opportunities to expand a brand’s reach, according to FASTSIGNS International, Inc., the country’s leading sign and visual communications company with franchises operating worldwide.
“Restaurants, property managers, healthcare organizations, retail outlets – just about everyone who does business with people – should look for ways to extend their brand’s image and messages across all of their exterior touch points,” said Drue Townsend, Senior VP of Marketing for FASTSIGNS International. “There should be regular assessments and upkeep, but changing out components boosts visibility and findability.”
The Red Wagon Pizza Co. began as an outdoor, mobile wood-fired pizza business operating at farmers markets and catered events. Maintaining a bold and crisp look for their outdoor graphic elements was central to their business success. When they opened their first restaurant, their initial challenge was to extend their brand indoors, but they continue to use creative exterior elements to preserve their brand image. From their splashy banners to their sidewalk A-Frames and branded clothing, their exterior marketing is as fresh as their pizzas.
Taking the concept of fresh into a completely different direction, Garden on the Wall incorporated their stunning, vertical living plants into their exterior sign and as their actual trade show booth. Their clean, green branded look was extended across the business’s other exterior touch points, including on their van which drives their message to potential customers beyond their showroom location to build awareness and attract attention.
When Austin Peay State University renovated their athletic complex, they wanted to infuse APSU’s new logo for their school and mascot, the Governor, into their athletic program. Hinting at the comprehensive branding elements waiting to excite students and other guests inside, they chose to use window graphics to put a face on their new football stadium – in the form of their mascot, the Governor himself!
Companies vying for attention can consult with visual communications experts to improve their chances of being noticed, building awareness, generating interest and getting more traffic to their business.
FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 660 independently owned and operated FASTSIGNS® centers in nine countries including the US, Canada, England, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®).
FASTSIGNS locations provide comprehensive sign and visual graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. Learn more about sign and visual graphic solutions or find a location at fastsigns.com. Follow the brand on Twitter @FASTSIGNS, Facebook at facebook.com/FASTSIGNS or on LinkedIn. For information about the FASTSIGNS franchise opportunity, contact Mark Jameson (firstname.lastname@example.org or call 214.346.5679).
SOURCE FASTSIGNS International, Inc.